"...But some newer efforts are thriving. Former bankruptcy lawyer Oren Shapiro has big plans for the truck-based flower shop he launched last Mother’s Day.
He envisions his Mrs. Bloom’s Mobile operation, which can be seen dispensing tulips, daisies and roses outside Westchester and Connecticut train stations, as a national franchise.
While he expects franchise owners to make an initial investment of $100,000, it’s a relatively low-risk proposition, he says. If a chosen location flops, just motor on.
Try that with a storefront."
http://www.wsj.com/articles/wheelin-and-dealin-from-a-truck-1425088037 (copy and paste in browser) or Google "Wall Street Journal" and "Mrs. Bloom's Mobile"